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Summertime Blues

I have a confession to make. Summer is my least favorite season. Most think I’ve lost my mind, but I can feel it's sweaty heat lurking around the corner just waiting to make my hair frizz and my clothes sticky.

I can't pinpoint exactly when this shift occurred, although I'm sure it had something to do with the gradual addition of all those "adult" responsibilities to my life—you know, those things that tend to get in the way of having fun! No more carefree summers of riding my bike and lounging by the pool.

This year, I've decided to put an end to my complaining and recapture some of the old joy I felt during my summer breaks from school. Yes, it's going to be hot (especially with my recent relocation to Georgia). Yes, I have to go to work and can't "hang" with friends all day.  Maybe those lazy days of bike rides and swimming pools are behind me, but there are certainly still summertime pleasures left to be had. So I raise my icy popsicle and propose a toast to my "grown-up" summer pleasures; fresh produce, music festivals, hammocks, weekend getaways and surprise thunderstorms.

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EXCELLENCE worth sharing!

An excerpt from "The Little BIG Things—163 ways to pursue excellence" written by Tom Peters

"Excellence can be obtained if you: more than others think is wise;
...risk more than others think is safe;
...dream more than others think is practical;
...expect more than others think is possible."

(originally posted by K. Sriram at

I agree!  Love it. Excellent


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Shaping Your Creative Genius

From the first time I learned of how she assessed life through hands-on exploration, I’ve been intrigued with the uniqueness of how Helen Keller shared her experiences with the world. While later in life her social ideology was challenged, many still believe she was a conqueror of her own adversities and allowed the limitations of her physical body to shape her genius. Ultimately, Helen’s truest creative experience was her life.

Challenged by obstacles and inspired by The Wheel of Creativity®—a framework for a process as intimate as life itself—Kernacopia’s creative method advances more like a poem than an equation, allowing us to defy the mainstream and elude status quo. Comparable to the sensorial experiences of Ms. Keller, we aspire to enter the spaces in between and find our solutions there.


Certain of a likeness to Helen Keller’s exceptionally strong vitality and capacity for work—she seemed to know what counted most and how to recognize opportunities for her advancement—I am continually encouraged by our team’s ability to perceive a project with creative brilliance and an overwhelming desire to help our clients succeed.

“Life is either a daring adventure, or nothing.”  ~Helen Keller

"When desirous of creative excellence, allowing the passage of optimistic evolution is essential." - Kernacopia

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Lightbulb U

Project Summary:

LightbulbU_RGBWith a newly selected company name, LightBulbU, and the long-term business goal of improving the e-commerce based sales setting, Kernacopia worked with the client team to design a brand identity that provides a fresh, contemporary visual presentation for the e-business. Differentiating the look of this lighting industry resource from other online competitors is just the initial step among future plans to design, build and launch a new retail and educational environment for online consumers.


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New Me Salon

Project Summary:


This reputable contemporary salon displays a fun, modern style inside its walls, but their unique image was lacking visibility when it came to important pieces of the business' communication to the public. Thus, new street-side signage was designed to better represent the interior flare and style of the salon’s personality. The sign served as a design platform for the refreshed “New Me” identity. Correlating "New Me... For Me" contact/appointment cards were also created with the new style.


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To Multitask... Or Not

multitask (ˈmʌltɪˌtɑːsk) verb - To work at several different tasks simultaneously.

It is often said that it is a desired quality to be outstanding at multitasking. But perhaps we shouldn’t believe hype. Think about it—do we really do a myriad of tasks simultaneously, or do we quickly divert our attention from one thing to the next and back again? While some may excel at this exercising of the brain, it seems that for most it may leave the door open for inaccuracies, miscalculations or oversights. With all the pressures most of us face to do more, faster nowadays, we may not always have a choice to take our assignments one at a time, but it sure may be worth a try.

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Bessie Likes The State Botanical Garden of Georgia

Bessie Likes The State Botanical Garden of Georgia. Discover hidden sculptures and fountains nestled among flora in their numerous gardens. Bessie thinks it's a great place to lay down in the clover and take a nap, or possibly a leisurely picnic.

The State Botanical Garden of Georgia is a public educational facility operating under the University of Georgia. Serving as a "living laboratory", students and faculty utilize the collections and natural plant communities for studies in a variety of disciplines. It is also a public garden for enjoyment by the general public who find beauty, knowledge and solitude in a garden setting.

In addition to strolling around the beautiful grounds, the calendar of events this Spring includes floral arranging workshops, Tai Chi and Quigong classes and don't forget about TGIT (Think Garden, It's Tuesday) where the gardens are open until 8:30 pm. You're invited to meet with friends and enjoy a coffee or light dinner at the new cafe.

Gardens, Collections and Natural areas include:

Native Flora Garden

Shade Garden

International Garden

Herb and Physic Garden

Heritage Garden

Flower Garden

Conservatory Collection

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Get Away. If Only For a Moment.

fishiesNot long ago I found myself snorkeling off the pristine beaches of the Caribbean, far away from the cares of “real” life. Talk about a different perspective! Face submerged beneath the water’s surface, with awe I took in all that there was to see in this underwater universe. Magnificent corals, infinite species of ocean life, and even the crystal waters themselves simply blew me away with each kick of my fins.

Upon my return, this experience led me to think about how we can work a change of perspective into our “real” lives, and how this has the potential to benefit us. Just as a true getaway has the ability to refresh the soul, even something as simple as a walk around the block can take away tiredness from overworked eyes, loosen stiff muscles and even provide needed inspiration through sights and sounds of the outdoors.

Next time you’re feeling the afternoon “blahs”, take a couple of minutes for a refresh. Take a walk, breathe deeply, and take a look around—even if all you have time to do is look out the window. It may be just what the doctor ordered to energize your state of mind.

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A Reminder.

Often, we tend to take the weight of the world on our shoulders—the do all, be all wonder person of/in our world.

Today, as I remind myself I am nothing as a power of one, I share a snippet from a devo book I reference regularly.

"May I always keep in the forefront of my mind that I am not all-wise and all powerful. Only God is that—and it is on Him that I must rely."

Wishing to all a powerful spring...a time of blessings, promise and economic growth.


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An Adventure?

One of my favorite quotes conspicuously displayed in my office—“getting older is an adventure not a problem”—serves as a daily reminder that life is truly a myriad of blessings and opportunity for which I ought to give thanks for daily.

This memorable quote originated from a US immigrant who I revere as the ultimate age-expert…a senior among seniors, Antonio "Tony" Pierro (February, 1896 – February, 2007). Mr. Pierro was, at age 110, recognized as the oldest living man in the United States and the world’s oldest living World War II veteran. A combat veteran (making him an even greater rarity) Antonio was also one

of the last surviving veterans of World War I.

If we are lucky like Antonio, we will have the chance to get older. It’s the natural course and quite

simply, one of the few constants in life.

I believe the saying applies as truth in business also. Considering the many challenges presented each year, passing time can be considered a company’s greatest asset if we are willing to learn and

open to embracing positive change.

So is getting older really an adventure? In my opinion…absolutely an exciting and rewarding one, provided an optimistic, balanced outlook is maintained.

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Sharing this inspiration for a beautiful day. Enjoy!

"A jogger was nearing the end of a run.  Sand dunes on the left blocked his view of the beach beyond. Crossing the dunes would require extra effort after a long, tiring workout. Instead, he could opt to remain on the flat road that veered off to the right. Although the scenery was less appealing, the easier route was enticing. Past experience had taught him to avoid pushing himself too hard. Yet he loved the sight of the ocean. 

The jogger hesitated. An inner nudge urged him toward the dunes, and he chose to respond to it. As the beach appeared, a spectacular sunset hovered above the crashing waves. Humility overwhelmed the runner when he realized that in his moment of hesitation, he had listened to a Power greater than himself, one who could see around blind corners.”

“The intellect has little to do on the road to discovery. There comes a leap in consciousness—call it intuition or what you will—and the solution come to you and you don’t know how or why.”  ~Albert Einstein

*Excerpt from: “Courage to Change”

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Is Your Brand Powerful Enough?

Considering a refresh of your organization’s most valuable asset—your Brand?

The radio station. A diaper. Your hairstyle (and color!). The toilet paper roll. Some things are simple to change and it is most often easy to recognize when they need changing. Establishing when to change a brand, on the other hand, is a bit more challenging to discern. Although there are no precise formulas to follow, there are several key indicators that can help to guide a brand evaluation process.

Begin your assessment with an analysis of age. How long have you been using the same logo design? Is your brand message connecting with your current audience? Does your brand convey emotion, clearly portray the essence of the culture that makes you unique and provide a glimpse into the soul of your organization?


If it's been a long time since your brand has been updated, it may be reflecting antiquated messaging and projecting an image that is unaligned with your current strategy. Refreshing a brand involves a study of the visual, the voice and the value proposition it brings to its target audience. In a world where the consumer population is growing at a rapid rate—nearly 1.2% per year—it’s a good idea to continuously assess the appropriateness of your brand identity and its tie to your target audience.

Given that quality is a vital ingredient in managing and protecting brand equity and sustainability, inconsistent brand usage may be another “red flag” warranting a brand refresh study. In order to reinforce its place in the consumer market and develop a special relationship for its internal stakeholders, a brand should maintain a consistent image over time. However, due to a myriad of factors—frequent shifts in human resources, lack of quality standards reinforcement, weak training programs, or minimal financial resources—brands often times become diluted when these practices are not regulated.

Building awareness, communicating a resonating message and creating brand loyalty takes time. Keep in mind, correlating a brand with the overall strategy of an organization—brand operationalization—serves as an integral component of brand sustainability. Therefore, it is important to invest in the brand, long-term.

Of course, age and usage inconsistency are not the sole criteria for reexamining your brand. Other triggers may include the introduction of a new product or service, a merger with another organization or even a change in leadership. These are all appropriate circumstances in which to evaluate and determine if your brand is keeping pace with organizational changes and current design trends.

Branding is one of the most important factors influencing success or failure in today's marketplace. If you are considering refreshing your brand (or rebranding altogether), let Kernacopia help inspire you to implement a strategy that will precipitate leverage for increased loyalty, competitive advantage and profitability. BRANDbutton

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Experience Our Interactive Side

interactiveAmong our rich palette of creative offerings, Kernacopia has a developed strength in the field of interactive marketing. From Websites to e-marketing, the possibilities are endless!

Effective Web design and development involves a detail-oriented process and thorough evaluation of the project’s specific needs. Giving close attention to the most appropriate functionality for the goals and budget of each client, our Websites are built to easily expand and adapt as the Internet world changes.

Regular site backups and upgrades are also available—to assure that all components in your Web database are de-bugged, up-to-date and secure. Our site development process works to prevent problematic areas for future programming as the site expands.

Kernacopia provides an abundance of custom Web component options to include in your site, from content development and copywriting to photo galleries, blog components or interactive maps. With all the selections available, you can look forward to a truly custom, effective Website.

In addition to creating a successful Web presence, we can also help you further the reach of your clientele while reinforcing the importance of relationship through our electronic marketing solutions. Track what your target audience is viewing, measure your ROI and learn how to release effective online campaigns. Design and planning, management of recipient lists and analytic reports are all part of our service options.

To learn more, contact us today at This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .

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Bessie Likes The Georgia Museum of Art

Bessie likes The Georgia Museum of Art. Located on University of Georgia campus in Athens, the GMA is both an academic museum and, since 1982, the official art museum of the state of Georgia.

GMAThe permanent collection consists of American paintings, primarily 19th- and 20th-century; American, European and Asian works on paper; the Samuel H. Kress Study Collection of Italian Renaissance paintings; and growing collections of southern decorative arts and Asian art.

From March 17–June 17 the Georgia Museum of Art will hold a featured exhibit entitled Pattern and Palette in Print: Gentry Magazine and a New Generation of Trendsetters, a collaboration with undergraduate fabric design students at UGA’s Lamar Dodd School of Art. This exhibition takes its inspiration from Gentry magazine, a 1950s men’s lifestyle magazine that artfully captured nearly a decade of trends in menswear, with special emphasis on textiles and color. The exhibition will consist of all 22 Gentry magazine covers, the students’ patterns, a small selection of period menswear, gift items for women frequently advertised in the magazine and objects from the Color Association of the United States (CAUS), including a book of original color forecasts for 1949-1954.

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What Do Designers Do?

What is it that graphic designers do? Is it design or commercial art? In my opinion, design holds a very distinct meaning. As opposed to commercial art—which, most of the time is trying to sell something—graphic design leaves viewers with thoughts, ideas and actually has something important to say. The concepts of commercial art and graphic design use the same tools—words, images, color, composition—but the difference is HOW. I like to see design as purposeful planning to convey a message or emotion. In other words, a poster about nothing other than itself is not really designed. Sure, it may “look pretty” and be considered art, but is it serving as a designed solution to transfer a strong message?

Confirming what message should ideally be left with a viewer is the most important first step. Yes, investing time in quality, directed copywriting is worth it! Designing a hierarchy of importance and assigning purposeful meaning to all elements on the “page” is certainly key too. It’s not always an easy task for a designer to decide where everything should go! Relating to an audience through color and the style of a message is another must in good design.

We are constantly amidst many forms of art and design as we move through each day, and graphic designers tend to absorb the world through visual observations. Being open to ongoing inspiration from thoughtful, well-planned imagery is an important part of bringing fresh, successful design to our industry.

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WPC Event

It is the special (and often unexpected) moments in life that make each day worthwhile. For example, yesterday evening when I had the privilege to serve as the keynote speaker at the Wedding Professionals of Columbus (WPC) event held at the Embassy Suites Hotel. The presentation message focused on the power of a brand as well as elements that constitute a quality, engaging Website. A warm, wonderful gathering of individuals, the WPC is a networking group available for all wedding industry professionals interested in strengthening their professional relationships, and who literally dedicate their talents and expertise to making dreams come true!

To learn more, visit

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ODDC Grantee Award

An activist for the developmentally disabled throughout Ohio and the U.S., I am pleased to announce that Kernacopia has been awarded the federally-funded 2012 Public Awareness Products and Activities Grant with the Ohio Developmental Disabilities Council (ODDC). Of all applications tabulated by a panel consisting of Council Members and Outside Peer Reviewers—who independently review and extensively discuss all submissions—Kernacopia scored an impressive 443 out of a possible 500.

Councils on Developmental Disabilities were created through the Developmental Disabilities Assistance and Bill of Rights Act (DD Act) in 1970. There are 55 State Councils on Developmental Disabilities, one in each state, the District of Columbia, Puerto Rico, Guam, the Northern Marianas and American Somoa.


The mission of the ODDC is to create visions and to serve as an advocate for systemic changes. The ultimate goal of the Public Awareness Products and Activities project is to respond positively to individuals with developmental disabilities and their families as it is stated in Public Law.

The ODDC initiative began in 1972. Since 2008, Kernacopia has had the honor of collaborating with Council to change and influence both perceptions of and attitudes toward people with developmental disabilities and their families. Together, we develop a strategic plan to use existing data and develop informational materials that will serve to educate the public about how these insensitivities can adversely affect our society, and how to help implement a change for the positive.

Our passion and strength is creative problem solving. With great enthusiasm for the work with we do and a rich palette—made of multiple design styles, attention to detail and innovative spirit—we thrive on solving creative challenges with the ODDC team.

As a result of this enjoyable relationship, our horizons have been broadened, our friendships diversified and the collective impact for the people we serve is significant.

“We have been very fortunate to have Kernacopia as a grantee and have been pleased with the products, professionalism and our overall relationship. Their understanding and implementation of the ODDC brand has resulted in the creation of outstanding documents that have helped our organization to reach our public education goals throughout the state. In fact, many of the documents Kernacopia has produced have been recognized to the point that other agencies—including the Governor's office—have sought their creative project support as well. There is no limit to the expertise they provide. Kernacopia will go the extra mile to ensure products they produce are always of the utmost quality.”

- Carla Sykes, ODDC Program Staff

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Sun Source Jewelry / Knots of Love

Creative Challenge:

KOL.logo.RGBWhile Knots of Love is a successful charity and jewelry line, their brand was a bit outdated. Kernacopia revamped the heart and knot icon and refreshed the logo to reflect a cleaner and more modern feel, while still maintaining its previous recognition factor.

Client Kudos:

"The Knots of Love brand—a Sears exclusive—was in need of an update, and the response we received from the creative team at Kernacopia not only met our time and budgetary goals, but provided us with outstanding options for the refreshed logo. We are so pleased with the outcome of this project, and look forward to working with Kernacopia again in the near future."

-Kiely Russell, Sun Source Jewelry


Check out our online portfolio!

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Designing For Your Target Audience


A message from Kernacopia's Athens, GA satellite office

To communicate effectively, our design team understands the importance of listening intently to our client's needs and becoming very familiar with the audience they are targeting. While what is created could, by some, be considered in the realm of greatness, if it isn’t reaching the intended target, then what’s the point?

For instance, even an award-winning design creation of slick, modern, minimalistic elements likely isn’t going to capture the attention of someone in search of a used automobile. On the flip side, something that is bold, bright and more in-your-face likely won’t even get a second look from someone trying to find the perfect engagement ring.

To solve this issue, a designer has to get to know not only their direct client, but also who the client is targeting. To do this, one simply has to take the time to put oneself in the position of the end consumer, and not be afraid to ask some meaningful, to-the-point questions.

What are we selling? To whom are we selling it? What key characteristics describe the target audience sectors? What is the price point? What message are we trying to convey? What emotions should be involved? Then, if I were purchasing (item/service), what would I be looking for? And so forth.

It’s definitely easy to scoff at newspaper ads or television commercials that we don’t find attractive or effective. But did you ever stop to consider that perhaps you aren’t the target of these tactics? Chances are, if you find something effective, it’s targeted toward something you’d like to buy, do or learn about.

Designers unquestionably have an intricate web to weave between creating visually-pleasing materials while also securing a message that communicates effectively. With this basic, yet often missed, combination—while there are no guarantees—at Kernacopia we know the results are almost always worth the effort.

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Bessie Likes... Free IT Athens


Bessie is the official mascot of our Athens, GA office.

Bessie’s pick this month is Free IT Athens.  

Free It Athens (or FRITA) is a group founded on the principle “that everyone deserves access to low-cost computer equipment and computer-related services.” They also “aim to increase the availability of free and open information technology and provide individuals with the experience and knowledge necessary to become both comfortable with information technology and proficient in its usage.”

Founded in 2005, FRITA provides free and reduced cost computers to individuals and groups, training classes, technical support and a robust volunteer program. To further support free and open technology the internet-ready computers they provide run on Ubuntu operating systems and open-source software rather than traditional operating systems and programs.

You can visit the FRITA center, located on Prince Avenue during open hours (6:00 to 8:00 pm Wednesdays and 1:00 pm to 5:00 pm on Sundays) or sign up for one of their many classes on the “Events” tab of their straight forward website. FRITA makes excellent use of their simple and uncluttered website design by posting a “donate” button on every page, organizing information in tab format and providing rotating pictures of events at the top of the home page.

Bessie says please consider checking out the valuable resources they provide or consider making a donation to FRITA. It’s a wonderful way to stay involved, gain valuable resources and help out the community…and you might just learn a thing or two along the way.

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