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A Partnership of Design Excellence!

Kernacopians are pleased for the opportunity to have been selected Stein Equestrian’s creative partner. Since fall, 2015, we've worked together to define the company’s new Brand Identity and position their creative interactive marketing platform. A long-time horse enthusiast and creative professional who values well-planned and executed design outcomes of all forms, I am very proud to reveal our shared accomplishments!

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Celebrating 13 Years!

August is a month of celebration for Gainesville’s Kernacopia, Ltd. as the creative marketing company commemorates the thirteenth year in business. The firm made its debut and spent its first nine years in Ohio, moved to southwest Florida in 2012, and in March of this year found it’s new home here in Georgia.


From its very beginnings in the summer of 2003, as Kernacopia Owner and President Kristin Kern was developing her plan for a sturdy business foundation, each step of maintaining and growing the business has proven to be an exciting adventure.


Kern says, “We have the pleasure of working with a very wide range of businesses as our clients, and as a result, the variety of projects that are continually developing and evolving are always welcome challenges. We grow with our clients, and because of our clients. Their needs drive us to perform with creative excellence, and give us the opportunity to employ and express our passion every day.”


An award-winning, full-service marketing group, Kernacopia’s niche is solving marketing challenges with clean, professional design and immense creative enthusiasm. The palette you’ll find in working with Kristin and her company is rich with multiple design styles, attention to detail at every turn, and an innovative spirit that shows in every project outcome.


“Imagination compels us. Creativity guides us. Excellence is our passion. This is the essence of Kernacopia,” says Kern.


The move to Gainesville has already exceeded the expectations of Kristin and her husband, Kevin. They instantly fell in love with the friendly, growing community, the mountainous scenery, and the culture of the area. The area provides an atmosphere in which you feel its small enough to know your neighbors, but still provides many of the creature comforts of a much larger city.


Kern even finds herself already involved in some of the Gainesville’s cultural activities. For example, she’ll be showing off her creativity in a different way with her hand-crocheted blankets and other specially crafted items at the upcoming inaugural Woodland Ramble Arts and Crafts Market to take place at the Atlanta Botanical Gardens in Gainesville on October 1. Kristin invites you to come out and enjoy the event and stop by to meet her at her booth.

 

“We love what we do and are so thankful to be able to work with and support such a variety of clients in Ohio, Florida, New York City, Chicago, and the cities of Cartersville, Kennesaw, Cumming and Folkston here in Georgia. With strong faith, I continue onward in great anticipation of many good things yet to come,” says Kern.

 

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My Favorite Things

In my life, creativity presents itself in many ways. Check out another side of my creative outlet in my Etsy Store as I present a few of My Favorite Things! Click on the link below to visit the shop!

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Continuing the Creative Journey

Since the May 2015 launch of their new logo, Kernacopia continues the creative journey of positioning NAL [National Auto Lenders]a well-established auto financing company—for expanded growth.


Directionally focused and with creative spirit, we collaborated with the NAL team to align the freshness of the new brand identity with clean design, explosive color and refined type thereby producing the best-planned collection of brand communication assets for the company.


NAL’s initial introduction to Kernacopia was facilitated through our Thumbtack Pro Center business profile—an online tool that helps those who are looking to hire the right professionals for a job—when I responded to the creative services quote request sent by the company’s Senior Manager, Nereida [Nery] Feliz. As a result, we have been very fortunate to establish and nurture a valued business relationship.

Recently when I requested a LinkedIn recommendation from Nery she wrote these kinds words as Kernacopia’s advocate; I met Kristin about a year ago and have worked with her [Kernacopia] to enhance our company image. What has made it easy to work with Kristin is her listening ear. She has the keen ability to listen and interpret your needs in a simplistic way. It has been an enjoyable journey”.


I am happy to say the Creative Journey with Nery and the entire NAL team has been a true pleasure and I'm proud to share the creative accomplishments that we achieved together!

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Kernacopia and NAL: A great team!

As NAL's creative partner, Kernacopia, Ltd. is proud to share the fruits of its collaborative efforts! Check this out!

https://lnkd.in/bW49uaw

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Kernacopia Featured on Thumbtack!

Kernacopia—a certified PRO on the Thumbtack site—is proud to a featured company in the February Thumbtack spotlight article!

"Thumbtack has been a great tool to help us expand our business. Thumbtack helps customers hire experienced professionals from a myriad of categories including our niche area—creative services, graphic design, print production support and website development" says Kristin Kern, president and CEO.

Customers get started by answering a few questions about their specific needs and within hours, Thumbtack will introduce customers to several available and qualified professionals such as Kernacopia. Customers compare professional qualifications, custom quotes, user reviews, and company profiles to help with a hiring decision.

 

Thanks for choosing Kernacopia! http://www.thumbtack.com/spotlight/creative-designs/

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Wise Words for Business Leaders: Promise Yourself

An outstanding and highly influential early New Thought leader, teacher and prolific writer, Christian D. Larson believed that people have incredible latent powers, which could be harnessed for success with the proper attitude. In The Optimists Creed—authored in 1912, and published in his book "Your Forces and How to Use Them"—Christian's words "Promise Yourself" create a map for personal success.

 

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Kernacopia Partners with CRSI

Join us as we celebrate with CRSI (Champaign Residential Services, Incorporated) the launch of their new website! The development process for this very important project reflected a true testament of exceptional teamwork, well-planned processes and creative ingenuity. The results…amazing!

Client Testimony:
Working with Kernacopia over the past year to refine a new brand, develop a new look in collateral materials, and design a new website has been a great pleasure. The professionalism and attention to detail are next to none. Customer service is paramount at Kernacopia and they have proven this over and over again by listening to the customer and following through with every request, question or comment while offering ideas to achieve our goals. Kernacopia has led us at CRSI from just knowing we wanted a new website, to the “discovery phase” of who we are, to a final product that has met all our expectations and more. Thank you Kernacopia!

Linda D. Smith, PR Director
CRSI

WEB_CRSI

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Teaming up to Support Groupon

We have been so fortunate to work with Sun Source—a NYC-based Jewelry manufacturer—on a number of projects. Most recently, we supported the creative development of the Knots of Love® authenticity card for the product launch at Groupon. In addition, we created new business cards for the sales and executive team.

As a full service marketing company, Kernacopia's experience is vast. The core areas of expertise for our valued jewelry clients include: conceptual product design, marketing ideology, nomenclature studies, branding, packaging, collateral and retail promotions support.

Client Testimony:
Thank you so much for taking care of our project so quickly. We are always very satisfied with the services and expertise Kernacopia provides!

Kiely Russell, Account Executive
Sun Source Jewelry, NYC, NY

Thank you, Kristin! Glad to work with you and know you’ve got my back!

Rey Anthony Mamuyac, Sales Executive

ProjSpot_KOL

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Connecting People. Sustaining Lives.

It’s been a true pleasure to work with the CRSI Strive leadership team to develop the creative—nomenclature, brand and packaging—for CrewCup COFFEEWORKS™. The new brand is now being marketed as “farmer direct” and from a “small batch roaster”, two highly desirous traits in the coffee enthusiasts world.

CRSI Strive is a day services program tailored to the needs of the individuals it serves. The coffee-roasting project allows individuals enrolled in the program to engage in a variety of tasks and activities—from production to sales—and earn minimum wage while practicing work skills and behaviors necessary for future employment success.

Client Testimony:
From the discovery process through delivery of the final product, Kernacopia worked closely with us to brand our coffee with artwork and copy that does an awesome job of connecting our product and mission with our customers - on budget and on time to boot! It was a great experience and outcome and we would recommend Kernacopia to anyone.

Dave Faulkner, Director, Adult Day Services
CRSI Strive

ProjSpot_CrewCup

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Kernacopia's Creative Journey

Established August of 2003, Kernacopia, Ltd. is a privately held limited liability corporation, woman-owned, full-service marketing group. Originally Ohio-based, a recent location change situates us closer to the waves of the oceans and warmth of skies as Florida is now our home base.

Through our creative passion evolves our client’s victory. We thrive on solving graphic, visual and functional equations while using explosive color, design and creativity. Our palette is rich, made of multiple design styles, attention to detail and innovative spirit. Our mission is to build on a client’s objective to cultivate a vision and provide creative marketing solutions. 

We believe our Creative Journey is distinct and unifying. Inspired by the sum of experience, plotted by technology and fueled by enthusiasm, we engage the entire team at commencement. We believe excellent works are not accomplished by impulse, but through a series of proven processes that bring it all together.

In the purest, most innovative form we…

 Listen. Inspired planning requires careful listening skills.  Collaborative discussions define goals and expectations. Preparatory conversation is required for harvesting unique, original artistry.

 Discover. Cooperative inspiration and imagination nourishes the discovery of cartographic boundaries. Focused compilation of fact and preferences—coupled with skillful project management—determines a victorious creative course.

 Produce. Heartfelt passion entwined with an eye for quality and particularly adept design aptitude produces exceptional, visual realities. Honed to perfection, effectiveness is measured only by positive response.

Thank you to all our clients for making the journey an enjoyable one!

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Entrepreneurial Wisdom

Evaluating success is not simply measured by revenue alone. For maximum effectiveness, the process should include taking a personal inventory—a life performance measurement—as well.

According to Renn Zaphiropoulos (who served as President and Chief Executive Officer of Versatec, Inc. a company he co-founded in 1969 now a subsidiary of Xerox Corporation), "Success depends on reducing the clutter in your life". In his book titled Entrepreneurial Wisdom, Philosophical thoughts for an uncluttered life, Mr. Zaphiropoulis states, "When we are young, we are told many things which turn out not to be true. Most traditions in life have to be outgrown. The idea is to update oneself and attempt to solve life's problems in an ever-changing and updated way. Failure to do this prolongs the existence of feelings, principles, and expectations that are clutter and reduce the joy of life. We should not try to do the impossible and believe in illusions."

We must be open to change. Keep in mind—whether it’s self-initiated or prompted by circumstance—often the most brilliant and wonderful things in life result from change.

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Have you heard of Etsy?

More than an interactive marketplace, Etsy is a unique online community of artists, creators, collectors, thinkers and doers. Introduced to this easy-to-shop-and-sell website in 2010, it’s since become my preferred online store especially when I’m looking to purchase an artistically inspired, one-of-a-kind gift.


A longtime admirer of originality and imagination, I consider myself fortunate to have been raised in a home filled with copious creativity. A multi-talented woman, I’m proud to say my mother has always inspired and encouraged me to pursue proficiency of my own artistic gifts. Consequently, throughout my life I’ve learned to enjoy and hone a variety of crafting pastimes—including weaving which I tend to favor.


Recently my woven goods finished inventory has vastly multiplied hence, prompting the decision to join thousands of others in the Etsy community of creativity and open my own store—Kernacopia2. A fairly new Etsy reseller, Kernacopia2's primary sales section consists of a variety of inimitable handcrafted potholders—each made from hand-cut, recycled wearable fibers and materials.


Aligned with the strategic goal of Kernacopia, Ltd, customer satisfaction remains the utmost priority for my Etsy store as well. Each handmade product is passionately created and all orders are carefully packaged with inspired flair and accompanied by a handwritten thank you note. To-date, Kernacopia2’s processing statistics are perfectly scored at 100% confirming once again, quality products and processes ensure happy customers! http://www.etsy.com/shop/kernacopia2?section_id=13272211

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New Brand Identity for Folkston & Charlton County Georgia

Selected to provide professional creative marketing and consulting services, Kernacopia had the pleasure of working with the Okefenokee Chamber of Commerce and Development Authority of the City of Folkston & Charlton County to create a refreshed Brand identity. Additionally, the final graphic standards have been developed to serve as a guideline—maintaining brand integrity— of all new collateral, print promotions and communications for each of the organizational divisions going forward.

CharltonCO_1

Located in the southeastern corner of Georgia, Folkston is a place rich with history and southern charm. The booming railroad business in the 1880's was responsible for the establishment of Folkston. A railroad station was built in the area to accommodate passengers traveling on the Savannah, Florida, and Western Railroad Companies. Settlers begin moving near the rail station and in November 1881, the settlement was officially named Folkston. On April 3, 1895, Folkston was officially incorporated as a city. 

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New Brand Identity!

Selected to provide professional creative marketing and consulting services, Kernacopia had the pleasure of working with the Okefenokee Chamber of Commerce and Development Authority of the City of Folkston & Charlton County to create a refreshed Brand identity. Additionally, the final graphic standards have been developed to serve as a guideline—maintaining brand integrity— of all new collateral, print promotions and communications for each of the organizational divisions going forward.

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The Sunny South

There's no doubt, moving always presents unexpected challenges and while it's been a flurry of activity over the past few months, we are finally settled in our new office here in Punta Gorda, Florida. We look forward to staying in touch with all our friends and meeting new ones along the way. Cheers to what the future has in store for Kernacopia.

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LightbulbU.com Launches!

Working to advance LightbulbU's potential for online sales, the new brand/website package was designed as a robust e-commerce portal with an ongoing potential to better educate consumers in the energy efficiency of their lighting choices.

Take a visit to the new, online lighting resource:

LightbulbU_1

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2012 ArtBox Scholarship Awarded

art.peacockArtBox was created in memory of Liz Kern, a dedicated teacher who throughout her adult lifetime shared her creativity, talents and gifts by inspiring others to utilize theirs. As an educator, Liz encouraged and motivated students to appreciate art for the personal enjoyment and fulfillment achieved as well as its’ contribution to our society. With funds managed by the Union County Foundation, and judging of applicant entries performed by Kernacopia, the annual ArtBox scholarship is awarded to a graduating high school senior.

artbox.awardKernacopia is proud to announce the 2012 recipient of the $1,000 ArtBox scholarship, Miss Victorria Sanders, a senior at Marysville High School. Victorria’s appreciation of the arts began as a child, with her father passing along the creative gene. This spark has since grown into her outlet for display of originality, emotions and confidence. Through art classes and clubs, as well as playing alto saxophone for various groups and expressing herself through independent artistic projects, Victorria has truly immersed herself in the field of the arts.

art.scarfShe states, “To create anything is my greatest joy, and I want to learn all that I can so I can continue and better my creativity.” She will most certainly get the chance to do so as she ventures forth into her chosen major of Fashion Design at The Kent State University. We wish Victorria the very best in this next phase of life, and look forward to seeing her creativity flourish.

art.glassart.draw

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Announcing...

In an effort to become more engrained and involved within the neighborhood of our satellite office, Kernacopia is pleased to announce that we are now proud members of the Athens Area Chamber of Commerce. Established in 1903, the chamber provides an abundance of resources both to members and its community, as well as hosts events and delivers upon many worthwhile programs. We look forward to sharing in the benefit of chamber membership, and more importantly, becoming more involved in Athens!

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Bessie Likes AthFest

Bessie Likes the 16th Annual AthFest Music & Arts Festival, June 20th-24th.

athfest.logo

This festival in downtown Athens features over 150 bands in over 50 venues, three free outdoor stages, a club crawl, artists’ market, film screenings and kid’s fest. AthFest is a non-profit organization created to help educate and engage the community via music and arts, to enhance the success of local musicians and artists, as well as the livelihood of Athens itself.

All proceeds from the AthFest Music & Arts Festival benefit AthFest Educates!, a year-round effort to share Athensʼ rich musical heritage with local students.

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