It’s been a true pleasure to work with the CRSI Strive leadership team to develop the creative—nomenclature, brand and packaging—for CrewCup COFFEEWORKS™. The new brand is now being marketed as “farmer direct” and from a “small batch roaster”, two highly desirous traits in the coffee enthusiasts world.
CRSI Strive is a day services program tailored to the needs of the individuals it serves. The coffee-roasting project allows individuals enrolled in the program to engage in a variety of tasks and activities—from production to sales—and earn minimum wage while practicing work skills and behaviors necessary for future employment success.
From the discovery process through delivery of the final product, Kernacopia worked closely with us to brand our coffee with artwork and copy that does an awesome job of connecting our product and mission with our customers - on budget and on time to boot! It was a great experience and outcome and we would recommend Kernacopia to anyone.
Dave Faulkner, Director, Adult Day Services