August is a month of celebration for Gainesville’s Kernacopia, Ltd. as the creative marketing company commemorates the thirteenth year in business. The firm made its debut and spent its first nine years in Ohio, moved to southwest Florida in 2012, and in March of this year found it’s new home here in Georgia.
From its very beginnings in the summer of 2003, as Kernacopia Owner and President Kristin Kern was developing her plan for a sturdy business foundation, each step of maintaining and growing the business has proven to be an exciting adventure.
Kern says, “We have the pleasure of working with a very wide range of businesses as our clients, and as a result, the variety of projects that are continually developing and evolving are always welcome challenges. We grow with our clients, and because of our clients. Their needs drive us to perform with creative excellence, and give us the opportunity to employ and express our passion every day.”
An award-winning, full-service marketing group, Kernacopia’s niche is solving marketing challenges with clean, professional design and immense creative enthusiasm. The palette you’ll find in working with Kristin and her company is rich with multiple design styles, attention to detail at every turn, and an innovative spirit that shows in every project outcome.
“Imagination compels us. Creativity guides us. Excellence is our passion. This is the essence of Kernacopia,” says Kern.
The move to Gainesville has already exceeded the expectations of Kristin and her husband, Kevin. They instantly fell in love with the friendly, growing community, the mountainous scenery, and the culture of the area. The area provides an atmosphere in which you feel its small enough to know your neighbors, but still provides many of the creature comforts of a much larger city.
Kern even finds herself already involved in some of the Gainesville’s cultural activities. For example, she’ll be showing off her creativity in a different way with her hand-crocheted blankets and other specially crafted items at the upcoming inaugural Woodland Ramble Arts and Crafts Market to take place at the Atlanta Botanical Gardens in Gainesville on October 1. Kristin invites you to come out and enjoy the event and stop by to meet her at her booth.
“We love what we do and are so thankful to be able to work with and support such a variety of clients in Ohio, Florida, New York City, Chicago, and the cities of Cartersville, Kennesaw, Cumming and Folkston here in Georgia. With strong faith, I continue onward in great anticipation of many good things yet to come,” says Kern.
Since the May 2015 launch of their new logo, Kernacopia continues the creative journey of positioning NAL [National Auto Lenders]—a well-established auto financing company—for expanded growth.
Directionally focused and with creative spirit, we collaborated with the NAL team to align the freshness of the new brand identity with clean design, explosive color and refined type thereby producing the best-planned collection of brand communication assets for the company.
NAL’s initial introduction to Kernacopia was facilitated through our Thumbtack Pro Center business profile—an online tool that helps those who are looking to hire the right professionals for a job—when I responded to the creative services quote request sent by the company’s Senior Manager, Nereida [Nery] Feliz. As a result, we have been very fortunate to establish and nurture a valued business relationship.
Recently when I requested a LinkedIn recommendation from Nery she wrote these kinds words as Kernacopia’s advocate; “I met Kristin about a year ago and have worked with her [Kernacopia] to enhance our company image. What has made it easy to work with Kristin is her listening ear. She has the keen ability to listen and interpret your needs in a simplistic way. It has been an enjoyable journey”.
I am happy to say the Creative Journey with Nery and the entire NAL team has been a true pleasure and I'm proud to share the creative accomplishments that we achieved together!
Kernacopia—a certified PRO on the Thumbtack site—is proud to a featured company in the February Thumbtack spotlight article!
"Thumbtack has been a great tool to help us expand our business. Thumbtack helps customers hire experienced professionals from a myriad of categories including our niche area—creative services, graphic design, print production support and website development" says Kristin Kern, president and CEO.
Customers get started by answering a few questions about their specific needs and within hours, Thumbtack will introduce customers to several available and qualified professionals such as Kernacopia. Customers compare professional qualifications, custom quotes, user reviews, and company profiles to help with a hiring decision.
Thanks for choosing Kernacopia! http://www.thumbtack.com/spotlight/creative-designs/
An outstanding and highly influential early New Thought leader, teacher and prolific writer, Christian D. Larson believed that people have incredible latent powers, which could be harnessed for success with the proper attitude. In The Optimists Creed—authored in 1912, and published in his book "Your Forces and How to Use Them"—Christian's words "Promise Yourself" create a map for personal success.
Join us as we celebrate with CRSI (Champaign Residential Services, Incorporated) the launch of their new website! The development process for this very important project reflected a true testament of exceptional teamwork, well-planned processes and creative ingenuity. The results…amazing!
Working with Kernacopia over the past year to refine a new brand, develop a new look in collateral materials, and design a new website has been a great pleasure. The professionalism and attention to detail are next to none. Customer service is paramount at Kernacopia and they have proven this over and over again by listening to the customer and following through with every request, question or comment while offering ideas to achieve our goals. Kernacopia has led us at CRSI from just knowing we wanted a new website, to the “discovery phase” of who we are, to a final product that has met all our expectations and more. Thank you Kernacopia!
Linda D. Smith, PR Director
Established August of 2003, Kernacopia, Ltd. is a privately held limited liability corporation, woman-owned, full-service marketing group. Originally Ohio-based, a recent location change situates us closer to the waves of the oceans and warmth of skies as Florida is now our home base.
Through our creative passion evolves our client’s victory. We thrive on solving graphic, visual and functional equations while using explosive color, design and creativity. Our palette is rich, made of multiple design styles, attention to detail and innovative spirit. Our mission is to build on a client’s objective to cultivate a vision and provide creative marketing solutions.
We believe our Creative Journey is distinct and unifying. Inspired by the sum of experience, plotted by technology and fueled by enthusiasm, we engage the entire team at commencement. We believe excellent works are not accomplished by impulse, but through a series of proven processes that bring it all together.
In the purest, most innovative form we…
Listen. Inspired planning requires careful listening skills. Collaborative discussions define goals and expectations. Preparatory conversation is required for harvesting unique, original artistry.
Discover. Cooperative inspiration and imagination nourishes the discovery of cartographic boundaries. Focused compilation of fact and preferences—coupled with skillful project management—determines a victorious creative course.
Produce. Heartfelt passion entwined with an eye for quality and particularly adept design aptitude produces exceptional, visual realities. Honed to perfection, effectiveness is measured only by positive response.
Thank you to all our clients for making the journey an enjoyable one!
Evaluating success is not simply measured by revenue alone. For maximum effectiveness, the process should include taking a personal inventory—a life performance measurement—as well.
According to Renn Zaphiropoulos (who served as President and Chief Executive Officer of Versatec, Inc. a company he co-founded in 1969 now a subsidiary of Xerox Corporation), "Success depends on reducing the clutter in your life". In his book titled Entrepreneurial Wisdom, Philosophical thoughts for an uncluttered life, Mr. Zaphiropoulis states, "When we are young, we are told many things which turn out not to be true. Most traditions in life have to be outgrown. The idea is to update oneself and attempt to solve life's problems in an ever-changing and updated way. Failure to do this prolongs the existence of feelings, principles, and expectations that are clutter and reduce the joy of life. We should not try to do the impossible and believe in illusions."
We must be open to change. Keep in mind—whether it’s self-initiated or prompted by circumstance—often the most brilliant and wonderful things in life result from change.
More than an interactive marketplace, Etsy is a unique online community of artists, creators, collectors, thinkers and doers. Introduced to this easy-to-shop-and-sell website in 2010, it’s since become my preferred online store especially when I’m looking to purchase an artistically inspired, one-of-a-kind gift.
A longtime admirer of originality and imagination, I consider myself fortunate to have been raised in a home filled with copious creativity. A multi-talented woman, I’m proud to say my mother has always inspired and encouraged me to pursue proficiency of my own artistic gifts. Consequently, throughout my life I’ve learned to enjoy and hone a variety of crafting pastimes—including weaving which I tend to favor.
Recently my woven goods finished inventory has vastly multiplied hence, prompting the decision to join thousands of others in the Etsy community of creativity and open my own store—Kernacopia2. A fairly new Etsy reseller, Kernacopia2's primary sales section consists of a variety of inimitable handcrafted potholders—each made from hand-cut, recycled wearable fibers and materials.
Aligned with the strategic goal of Kernacopia, Ltd, customer satisfaction remains the utmost priority for my Etsy store as well. Each handmade product is passionately created and all orders are carefully packaged with inspired flair and accompanied by a handwritten thank you note. To-date, Kernacopia2’s processing statistics are perfectly scored at 100% confirming once again, quality products and processes ensure happy customers! http://www.etsy.com/shop/kernacopia2?section_id=13272211
There's no doubt, moving always presents unexpected challenges and while it's been a flurry of activity over the past few months, we are finally settled in our new office here in Punta Gorda, Florida. We look forward to staying in touch with all our friends and meeting new ones along the way. Cheers to what the future has in store for Kernacopia.
ArtBox was created in memory of Liz Kern, a dedicated teacher who throughout her adult lifetime shared her creativity, talents and gifts by inspiring others to utilize theirs. As an educator, Liz encouraged and motivated students to appreciate art for the personal enjoyment and fulfillment achieved as well as its’ contribution to our society. With funds managed by the Union County Foundation, and judging of applicant entries performed by Kernacopia, the annual ArtBox scholarship is awarded to a graduating high school senior.
Kernacopia is proud to announce the 2012 recipient of the $1,000 ArtBox scholarship, Miss Victorria Sanders, a senior at Marysville High School. Victorria’s appreciation of the arts began as a child, with her father passing along the creative gene. This spark has since grown into her outlet for display of originality, emotions and confidence. Through art classes and clubs, as well as playing alto saxophone for various groups and expressing herself through independent artistic projects, Victorria has truly immersed herself in the field of the arts.
She states, “To create anything is my greatest joy, and I want to learn all that I can so I can continue and better my creativity.” She will most certainly get the chance to do so as she ventures forth into her chosen major of Fashion Design at The Kent State University. We wish Victorria the very best in this next phase of life, and look forward to seeing her creativity flourish.
From the first time I learned of how she assessed life through hands-on exploration, I’ve been intrigued with the uniqueness of how Helen Keller shared her experiences with the world. While later in life her social ideology was challenged, many still believe she was a conqueror of her own adversities and allowed the limitations of her physical body to shape her genius. Ultimately, Helen’s truest creative experience was her life.
Challenged by obstacles and inspired by The Wheel of Creativity®—a framework for a process as intimate as life itself—Kernacopia’s creative method advances more like a poem than an equation, allowing us to defy the mainstream and elude status quo. Comparable to the sensorial experiences of Ms. Keller, we aspire to enter the spaces in between and find our solutions there.
Certain of a likeness to Helen Keller’s exceptionally strong vitality and capacity for work—she seemed to know what counted most and how to recognize opportunities for her advancement—I am continually encouraged by our team’s ability to perceive a project with creative brilliance and an overwhelming desire to help our clients succeed.
“Life is either a daring adventure, or nothing.” ~Helen Keller
"When desirous of creative excellence, allowing the passage of optimistic evolution is essential." - Kernacopia
Often, we tend to take the weight of the world on our shoulders—the do all, be all wonder person of/in our world.
Today, as I remind myself I am nothing as a power of one, I share a snippet from a devo book I reference regularly.
"May I always keep in the forefront of my mind that I am not all-wise and all powerful. Only God is that—and it is on Him that I must rely."
Wishing to all a powerful spring...a time of blessings, promise and economic growth.
Considering a refresh of your organization’s most valuable asset—your Brand?
The radio station. A diaper. Your hairstyle (and color!). The toilet paper roll. Some things are simple to change and it is most often easy to recognize when they need changing. Establishing when to change a brand, on the other hand, is a bit more challenging to discern. Although there are no precise formulas to follow, there are several key indicators that can help to guide a brand evaluation process.
Begin your assessment with an analysis of age. How long have you been using the same logo design? Is your brand message connecting with your current audience? Does your brand convey emotion, clearly portray the essence of the culture that makes you unique and provide a glimpse into the soul of your organization?
If it's been a long time since your brand has been updated, it may be reflecting antiquated messaging and projecting an image that is unaligned with your current strategy. Refreshing a brand involves a study of the visual, the voice and the value proposition it brings to its target audience. In a world where the consumer population is growing at a rapid rate—nearly 1.2% per year—it’s a good idea to continuously assess the appropriateness of your brand identity and its tie to your target audience.
Given that quality is a vital ingredient in managing and protecting brand equity and sustainability, inconsistent brand usage may be another “red flag” warranting a brand refresh study. In order to reinforce its place in the consumer market and develop a special relationship for its internal stakeholders, a brand should maintain a consistent image over time. However, due to a myriad of factors—frequent shifts in human resources, lack of quality standards reinforcement, weak training programs, or minimal financial resources—brands often times become diluted when these practices are not regulated.
Building awareness, communicating a resonating message and creating brand loyalty takes time. Keep in mind, correlating a brand with the overall strategy of an organization—brand operationalization—serves as an integral component of brand sustainability. Therefore, it is important to invest in the brand, long-term.
Of course, age and usage inconsistency are not the sole criteria for reexamining your brand. Other triggers may include the introduction of a new product or service, a merger with another organization or even a change in leadership. These are all appropriate circumstances in which to evaluate and determine if your brand is keeping pace with organizational changes and current design trends.
Branding is one of the most important factors influencing success or failure in today's marketplace. If you are considering refreshing your brand (or rebranding altogether), let Kernacopia help inspire you to implement a strategy that will precipitate leverage for increased loyalty, competitive advantage and profitability.
An activist for the developmentally disabled throughout Ohio and the U.S., I am pleased to announce that Kernacopia has been awarded the federally-funded 2012 Public Awareness Products and Activities Grant with the Ohio Developmental Disabilities Council (ODDC). Of all applications tabulated by a panel consisting of Council Members and Outside Peer Reviewers—who independently review and extensively discuss all submissions—Kernacopia scored an impressive 443 out of a possible 500.
Councils on Developmental Disabilities were created through the Developmental Disabilities Assistance and Bill of Rights Act (DD Act) in 1970. There are 55 State Councils on Developmental Disabilities, one in each state, the District of Columbia, Puerto Rico, Guam, the Northern Marianas and American Somoa.
The mission of the ODDC is to create visions and to serve as an advocate for systemic changes. The ultimate goal of the Public Awareness Products and Activities project is to respond positively to individuals with developmental disabilities and their families as it is stated in Public Law.
The ODDC initiative began in 1972. Since 2008, Kernacopia has had the honor of collaborating with Council to change and influence both perceptions of and attitudes toward people with developmental disabilities and their families. Together, we develop a strategic plan to use existing data and develop informational materials that will serve to educate the public about how these insensitivities can adversely affect our society, and how to help implement a change for the positive.
Our passion and strength is creative problem solving. With great enthusiasm for the work with we do and a rich palette—made of multiple design styles, attention to detail and innovative spirit—we thrive on solving creative challenges with the ODDC team.
As a result of this enjoyable relationship, our horizons have been broadened, our friendships diversified and the collective impact for the people we serve is significant.
“We have been very fortunate to have Kernacopia as a grantee and have been pleased with the products, professionalism and our overall relationship. Their understanding and implementation of the ODDC brand has resulted in the creation of outstanding documents that have helped our organization to reach our public education goals throughout the state. In fact, many of the documents Kernacopia has produced have been recognized to the point that other agencies—including the Governor's office—have sought their creative project support as well. There is no limit to the expertise they provide. Kernacopia will go the extra mile to ensure products they produce are always of the utmost quality.”
- Carla Sykes, ODDC Program Staff
I’m one that tends to be a planner —a trait I happen to consider a valuable asset—in life in general as well as in my approach to social media marketing activities.
It’s true. Social Media is an exciting phenomenon that presents endless opportunities to expand business relationships in a much broader manner than ever before. However, it’s been my observation that many organizations don’t strategize their social tactics in conjunction with their overall marketing and advertising plans. Rather than a casual approach, I believe effective brand promotion requires an aligned and thoughtful strategy. Social marketing is no exception.
Regardless of the marketing medium, results are often reliant on the tools you use. In order to optimize online efforts, it is important that your interactive repertoire is fully equipped with the basics before you begin. Thus, since SMO (Social Media Optimization) and SEO (Search Engine Optimization)—technically two different channels for online promotion—are slightly dependent upon each other, your Website is an essential component to consider when planning Social Media Marketing. Keep in mind, your Website is your virtual “front door” and serves as a first impression, so it should be aesthetically pleasing, easy to navigate and clearly representative of your brand personality, not to mention serving as the driving force behind social marketing.
Social media can take many different forms, including text, images, audio and video. Popular social networks such as LinkedIn®, Twitter®, Facebook® and YouTube® offer marketers a myriad of platforms to utilize. Choose the social communities that will be receptive to your message, integrate them in your Website homepage and commit your resources for optimal results.
Blog advertising is an additional method now at the forefront of most online marketing campaigns. Especially when incorporated into your primary Website, blogging prompts activity to relevant contextual links directly within your domain—one of the most important factors in determining your search engine (SEO) standings.
Another interactive connector is e-news publishing. While there are many programs available, Kernacopia maintains a standing relationship with MailChimp®—an easy way to communicate with our target audience and link directly to our social networks for consistent, hassle-free messaging capability.
So before you report your whereabouts in a Tweet, before you connect to other professionals on LinkedIn, before you share a picture of your team at the most recent bowling party on Facebook, before you upload a new television commercial to your company YouTube account for the world to see—make sure you have an ironclad plan in place and a solid reason for doing so—one that properly represents your brand, of course.
The morning of January 18th, I had the pleasure today of speaking to the Ohio Women’s Bar Foundation Leadership Institute Class on “Using Social Media for Networking & Marketing”. What a great opportunity to meet with and contribute to the Continuing Legal Education efforts of these very bright young women!
It’s nearing a new year, and like many others we are in strategic plan development mode for 2012. While this process is time consuming, in order to be best prepared, it requires serious reflection and evaluation of past events as well as creative contemplation and introspection for the future.
Today, my reflection focuses on perception.
It’s been said, “perception is everything”, and seems to be what drives most people. However, that really doesn’t speak to how much we really want—or in many cases, need—to know when making a fully informed decision.
If all the important parts of the equation are not considered, you won’t get the results you expect or deserve. Even though it may require some additional time and effort, going a step or two beyond initial perception may prove to be quite revealing.
For example, when evaluating a service business, if a decision is based solely on perception, you may inadvertently overlook what could have been the perfect partner for your project. After all, aside from having the necessary skills to perform the work at hand, some of the most important characteristics—such as ethics, integrity, collective experience, core value system, quality control, communication methods, creative problem solving techniques and project management processes—are often the most critical components to ensuring overall project success and sustainability.
On the flip side, as a business owner with an experienced understanding that a reviewer’s initial perception is often the only chance we have to make an impression or be considered for an important project, our planning for such must include an annual effort for continued enhancement and improvement on all fronts.
“Getting older is an adventure, not a problem.” This is one of my favorite quotes, which I have conspicuously displayed in my office. It helps to serve as a constant reminder that life is truly a myriad of blessings and opportunities for which I ought to give thanks daily.
This memorable quote originated from a U.S. immigrant who I revere as the ultimate expert on age. A senior among seniors, Antonio "Tony" Pierro (1896-2007) was, at age 110, recognized as the oldest living man in the United States and the world’s oldest living World War II veteran. A combat veteran—making him an even greater rarity—Antonio was also one of the last survivors of World War I.
If we happen to find ourselves as lucky as Antonio was, we will have the chance to experience and enjoy a long-lasting journey. After all, aging is a natural course. And, quite simply, one of the few certainties we have in life.
Mr. Pierro’s saying applies as a truth in the realm of business as well. Considering the many challenges presented each year, passing time can be viewed as a company’s greatest asset—if we as leaders are willing to learn and remain open to instigating and embracing positive change.
So, do I truly believe in the philosophy that getting older is an adventure? Absolutely. An exciting and rewarding one, at that. Provided, of course, that an optimistic and balanced outlook is maintained.